When we talk to local businesses about their advertising strategies, more often than not we hear the same answer — Facebook boosted posts.

What many people don’t know is that with the new restrictions on Facebook and collecting user data, it is almost impossible for a small business owner to target their ideal customer through boosted posts. In addition, almost every business now is on Facebook, so that marketing strategy alone isn’t enough to make your business stand out from the crowd!

In order to be a real competitor in today’s market, your business needs to reach your ideal audience through more than one medium. And if you want to not only be competitive but to dominate the competition, we recommend utilizing our three-pronged approach through The Marketing Triangle.

1. Social Media

Using carefully curated demographic data and working through the backend of Facebook/Instagram to serve social media ads (not ineffective boosted posts!) that pinpointed your target customer

2. Traditional Media

Creating and presenting your print ads in Local Fare Magazine to our deeply loyal direct mail audience of 70,000+ homes to create an awareness for your brand that can only come from this traditional source.

Did you know one of the best drivers for social media search is traditional media? Traditional media is the dominating force in the marketing world — sending more potential clients to your website and digital/social presence than any other method!

3. Digital Media

Leaving your digital footprint through targeted programmatic ads that are sent to a specific type of customer in a specific context or location. This type of marketing leverages the power of the right message, to the right person, at the right time.

Is your marketing plan ready for 2022? We can help!