Programmatic Display
Programmatic marketing is automated bidding on advertising inventory to display a targeted ad to a specific type of customer in a specific context or location. This type of marketing leverages the power of the right message, to the right person, at the right time.
HOW IT WORKS:
It uses information associated with unique behaviors to target likely buyers.
TECHNOLOGY CAPABILITIES:
Programmatic marketing retargets likely buyers who have visited your website, searched relevant keywords, read certain articles or content, or went to a specific location.
WHERE THE ADS ARE SERVED
Ads are shown on various apps and websites, such as while consumers are checking the weather or keeping up with the latest news or their favorite teams.
TACTICS INCLUDE:
Geo-Fencing – Precisely retargeting customers at a specific location
Geo-Targeting – Retarget them based on location and demographic data
Keyword Retargeting – Retarget them based on keywords they searched
Site Retargeting – Retarget them once they have visited your website
Event Targeting – Geo-Fence at a specific location and time of event
Conversion Zone – Track those who saw your ad and walked through your door
Ad Design – Created for awareness, acquisition and engagement
Unlimited changes to campaign tactics
Changes applied within 48 hours
Campaign termination upon 45-day notice.
Campaign will be frequently and proactively optimized 24/7 in real-time with a detailed, online reporting link
Monthly strategy review of campaign performance
Active management and hands on approach
Dominant, competitive and available impression packages offered