Content is King- How Quality Content Raises your Status
In a recent survey of Millennials, 62% of respondents said they had visited a store in the past month based on information received in the mail and 75% of respondents said receiving personal mail made them feel special. Local Fare Magazine is your direct line to 70,000 households in the Chattanooga area, providing specialized content, designed to elevate your brand and capture the interest of potential customers.
Advertorials
An advertorial is content specially designed to look and read like an article but is actually a paid advertisement. Advertorials may include content connected to your brand, a breakdown of special services, or tips and tricks from your specialized field. When advertorials are well done, they show off a company’s expertise, providing content customers find compelling.
Business Spotlights
Business spotlights are designed to introduce who you are and what you do, without any direct sales pitch. Spotlights allow potential customers to get to know your small business, by building rapport, brand awareness, and trust. Ideally business spotlights will create an emotional connection by sharing personal stories customers will find moving and memorable.
Testimonials
A recent study found that nearly 79% of consumers trust the reviews they read as much as personal recommendations. Local Fare Magazine testimonials allow potential customers to hear from your satisfied customers about their experience. Providing their recommendations is a powerful tool to build trust with potential customers.
Local Interest
Local Interest content allows Local Fare Magazine to stay relevant in our community. Our In The Loop monthly calendar and Best of the Best lists give our customers a reason to save and refer back to the magazine and its advertisements more frequently.
Interested in learning more about how print advertising can work for you? Local Fare has been delivered into the mailboxes of 70,000+ homes per month for over a decade. Let us create compelling content, with custom photography, and graphic design unique to your business needs.
Direct Mail that Delivers
A staple in the advertising industry for nearly 20 years, Local Fare has earned the trust of its community, evolved to stay relevant in an ever-changing market, and elevated the brands of over 1,000 local small businesses. Here’s how we can put our experience in direct mail to work for you.
Experience and Dedication
Founded in 2003 as Coupon Carrier, a direct mail envelope of coupons, Joann and Juan Bustamante built their small business one client at a time. Their dedication to growth produced a roster of loyal clients, while their local expertise curated a quality mailing list of 70,000 homes designed to match those clients desired demographics.
Flexibility to an Ever Changing Market
During the 2008 recession, the Bustamantes reevaluated their business strategy as a direct mail advertising company. They dreamed of creating a local magazine that doesn’t feel like junk mail. They rebranded and relaunched as Local Fare Magazine, a community magazine promoting local happenings with professional photography, interesting content, seasonal recipes, and advertising from local small businesses. Local Fare’s willingness to change course to meet their customer’s needs has led to the innovation of the wrap and stand-alone postcards in 2021. Local Fare continues to grow by considering the client's needs, paying attention to the customer's interests, and creating the highest quality product to satisfy both.
Trust / Elevate Brands
Local Fare Magazine receives is that our publication doesn’t feel like other “junk mail” style mailers. With quality content, professional photography, and cutting-edge graphic design, Local Fare Magazine elevates your brand messaging.
Interested in learning more about how print advertising can work for you? Local Fare has been delivered into the mailboxes of 70,000+ homes per month for over a decade. Let us create compelling content, with custom photography, and graphic design unique to your business needs.
Put Print Media to Work for You
Local Fare believes the key to a successful marketing strategy is a mix of digital, social, and print media. While you may be tempted to forgo print media, believing the “print is a dying medium” hype, research shows consumers still find print media to be more memorable, trustworthy, and engaging than digital media. Here are 3 reasons print media is still making a big impact.
Print Ads Stick
Studies have shown that potential customers can recall up to 65% of the visual content they encounter three days later. So what makes print ads more memorable than digital? According to Scientific American “Compared with paper, screens may also drain more of our mental resources while we are reading and make it a little harder to remember what we read when we are done.” Digital ads fight for attention and require dozens of views to retain the advertiser's message. While digital ads can feel like a distraction, with print media consumers are choosing to engage.
Print Ads will reach the customer you didn’t consider
In a world of highly curated content pinpointing the exact right consumer, print advertising is reaching the potential customer you haven’t considered. With more households becoming multi-generational, sending a single publication to a home may be reaching across several age ranges. And though print media is most often associated with the Boomer generation, there is a resurgence of consuming print media among millennials who make up nearly 50% of the workforce and hold a lot of spending power.
Consumers trust Print Media
Consumers trust print ads when purchasing more than any other form of advertising.
While online, potential customers have learned to ignore, avoid, and outright block digital advertising. With print media, the consumer feels more in control of their experience, safe from potential scams and data phishing. Ultimately, customers are more familiar with print media and tend to see print ads as more trustworthy.
Interested in learning more about how print advertising can work for you? Local Fare has been delivered into the mailboxes of 70,000+ homes per month for over a decade. Let us create compelling content, with custom photography, and graphic design unique to your business needs.
The Marketing Triangle: Small Business Advertising That WORKS
When we talk to local businesses about their advertising strategies, more often than not we hear the same answer — Facebook boosted posts.
What many people don’t know is that with the new restrictions on Facebook and collecting user data, it is almost impossible for a small business owner to target their ideal customer through boosted posts. In addition, almost every business now is on Facebook, so that marketing strategy alone isn’t enough to make your business stand out from the crowd!
In order to be a real competitor in today’s market, your business needs to reach your ideal audience through more than one medium. And if you want to not only be competitive but to dominate the competition, we recommend utilizing our three-pronged approach through The Marketing Triangle.
1. Social Media
Using carefully curated demographic data and working through the backend of Facebook/Instagram to serve social media ads (not ineffective boosted posts!) that pinpointed your target customer
2. Traditional Media
Creating and presenting your print ads in Local Fare Magazine to our deeply loyal direct mail audience of 70,000+ homes to create an awareness for your brand that can only come from this traditional source.
Did you know one of the best drivers for social media search is traditional media? Traditional media is the dominating force in the marketing world — sending more potential clients to your website and digital/social presence than any other method!
3. Digital Media
Leaving your digital footprint through targeted programmatic ads that are sent to a specific type of customer in a specific context or location. This type of marketing leverages the power of the right message, to the right person, at the right time.
Is your marketing plan ready for 2022? We can help!
Where…Your Business Gets Noticed.
In August and September, we listened to Chattanoogans who wanted resources for their children after the COVID-slide in Where…Education Matters. Now with the holidays fast approaching, we’re ready to offer the community what they’re looking for this upcoming season!
We’re excited to announce that our theme for the November and December wrap is Where…Locals Shop and Play, and we’ll be highlighting businesses like yours in this valuable resource guide for our community.
The themes for the wrap will continue to change based on the needs in our community, but some of the themes we’re looking at for the future are: Where…Health Matters, Where…Home Matters and more!
Where…Your Success Matters.
Our new wrap product is the only one of its kind in Chattanooga — and that’s not the only way it’s unique. This is Where…:
- You can get your business out there to 70,000 homes via direct mail in a new, exciting way!
- You can be seen at the right place at the right time with no long-term agreements
- You can advertise with like-minded businesses at a fraction of the cost!
- You can work with a group of creatives who truly care about your success