The Marketing Triangle: Small Business Advertising That WORKS

When we talk to local businesses about their advertising strategies, more often than not we hear the same answer — Facebook boosted posts.

What many people don’t know is that with the new restrictions on Facebook and collecting user data, it is almost impossible for a small business owner to target their ideal customer through boosted posts. In addition, almost every business now is on Facebook, so that marketing strategy alone isn’t enough to make your business stand out from the crowd!

In order to be a real competitor in today’s market, your business needs to reach your ideal audience through more than one medium. And if you want to not only be competitive but to dominate the competition, we recommend utilizing our three-pronged approach through The Marketing Triangle.

1. Social Media

Using carefully curated demographic data and working through the backend of Facebook/Instagram to serve social media ads (not ineffective boosted posts!) that pinpointed your target customer

2. Traditional Media

Creating and presenting your print ads in Local Fare Magazine to our deeply loyal direct mail audience of 70,000+ homes to create an awareness for your brand that can only come from this traditional source.

Did you know one of the best drivers for social media search is traditional media? Traditional media is the dominating force in the marketing world — sending more potential clients to your website and digital/social presence than any other method!

3. Digital Media

Leaving your digital footprint through targeted programmatic ads that are sent to a specific type of customer in a specific context or location. This type of marketing leverages the power of the right message, to the right person, at the right time.

Is your marketing plan ready for 2022? We can help!


Where…Your Business Gets Noticed.

In August and September, we listened to Chattanoogans who wanted resources for their children after the COVID-slide in Where…Education Matters. Now with the holidays fast approaching, we’re ready to offer the community what they’re looking for this upcoming season!

We’re excited to announce that our theme for the November and December wrap is Where…Locals Shop and Play, and we’ll be highlighting businesses like yours in this valuable resource guide for our community.

The themes for the wrap will continue to change based on the needs in our community, but some of the themes we’re looking at for the future are: Where…Health MattersWhere…Home Matters and more!

Where…Your Success Matters.

Our new wrap product is the only one of its kind in Chattanooga — and that’s not the only way it’s unique. This is Where…:

  • You can get your business out there to 70,000 homes via direct mail in a new, exciting way!
  • You can be seen at the right place at the right time with no long-term agreements
  • You can advertise with like-minded businesses at a fraction of the cost!
  • You can work with a group of creatives who truly care about your success

Space is limited for Where…Locals Shop and Play, so contact us today for more info!