Photography is an important tool for small businesses. Using custom photos communicates professionalism, while creating a personal connection to the customer. Here are a few ways custom photography uses real people and real products to make a real impact. 

Real People: The Battle of Stock vs Custom

When comparing the use of stock photos vs using real people, a study found potential customers were 35% more likely to respond to advertisements using custom photography. While the stock photos might feel more cost-effective, they can come across as cheap and fake. You also run the risk of using the same images as other companies. Custom photography uses real people to create a sense of authenticity, building a connection with potential customers. Making your face and personal story part of your branding gives them another reason to choose you over the competition. 

Real Products Create Real Demand

For retailers, professional photography is essential. Nearly 75% of shoppers surveyed said they make decisions on what to purchase based on product photos. Providing beautiful product advertising serves the dual purpose of showing off your stock, and sparking a bit of FOMO (fear of missing out). Highlight the best of your inventory, give customers ideas of how to style, and tap into that insatiable “oooh, I need that” feeling. 

The Real Impact of Custom Photography

In selecting which product to purchase 67% of consumers rated the quality of a product image as very important. Consumers are significantly more likely to engage with advertisements featuring high-quality custom photography than those with just text. Custom photography is an opportunity to share what sets you apart from your competitors, to demonstrate your professionalism, and share your vision.

Let Local Fare help you create custom photography that makes an impact through advertising campaigns and giving new life to your website.