Google Ads
Understanding how to strategically target audiences online is essential when developing a successful advertisement. Local Fare executes thoughtful research on backend website data to identify key behaviors of potential and existing customers. This research equips us with the knowledge to craft custom advertisements and eye-catching lead lines that move companies into the best possible position within any search engine. As trends, markets and consumer behaviors constantly evolve, Local Fare continues to communicate new information from search engines and backend data to keep advertisements updated and help local businesses remain relevant in the eyes of target audiences.
Set Up Period
Targeting identification and refinement
Target demographics identified
Custom audiences created
Lead capture funnel created
Organization of content
Design and create ad creatives and copy
Conversion tracking and website custom audience placement
Technical integrations (email list, lead notifications)
Consulting on existing client ad campaigns
Analysis of existing client advertising campaigns to identify areas of opportunity and strategies to capitalize on these improvements
Active Campaign Management
Daily campaign management and budget adjustments
Campaign scaling
Lookalike audiences, custom audiences
Campaign retargeting setup and management
Ad split testing
Landing page / funnel split testing
Advanced tracking of campaign performance metrics and KPIs
Monthly reporting of ad performance