Content Creation

Local Fare recognizes that crafting the perfect message to share with the greater Chattanooga area is critical for a successful promotion. We offer content creation to help our clients develop messages that fit their brand, tell their story and achieve their objectives. We create lead lines guaranteed to draw attention, draft story-telling content to inform the audience of important details surrounding the business, and conduct interviews with happy customers to transform into a relatable and engaging testimonial. With the opportunity to review prior to print and transform content into digital communications for social media and email campaigns, our content creation service helps businesses gain attention by skillfully communicating the perfect message.

ADDED VALUE
Custom copywriting, photography and graphic design at no additional cost

GroGreen

Scope of Work

  • Create conceptual print ad to gain new clients for seasonal services
  • Inform readers of different services and packages offered

Execution

  • Created packages to place on print ads, new brochures and new website
  • Created additional seasonal campaign strategies and designs throughout the year based on services offered

Creative

  • Used stock images to implement new designs to be used both in print pieces and digital campaigns
  • Designed with text
  • Custom content creation
  • Implemented new colors and fonts to work with existing brand

Window Works

Scope of Work

  • Elevate the brand
  • Inform readers of their product distinction based on seasonal sales cycles

Execution

  • Create a strategic campaign based on each quarter with flexed sizes of ads each month: front cover, 2-page spread, full page or ½ page
  • Prorated monthly payments offers consistent payment schedule

Creative

  • Seasonal marketing strategy
  • Creative custom layouts
  • Portrait photography
  • Custom copywriting

Sophies

Scope of Work

  • Inform consumers of a new service to public: “Free home staging when you list with this realtor”

Execution

  • Educating consumers with a simple
    5-step process
  • Create a strategic campaign based on each quarter with flexed sizes of ads each month: front and back cover,
    2-page spread or full page
  • Prorated monthly payments offers consistent payment schedule
  • Working along with business owners on direction of campaigns each month

Creative

  • Established design standard to complement existing brand
  • Custom copywriting and design

Learning Rx

Scope of Work

  • Increase enrollment, inform readers of services offered and inspire readers to take action

Execution

  • Interviewed a new student each month and share their story through a testimonial
  • Create a strategic campaign based on each quarter with flexed sizes of ads each month – (front cover, 2 page spread or full page)
  • Prorated monthly payments offers consistent payment schedule

Creative

  • Storytelling with custom copywriting after interviewing student
  • Custom graphic design and photography of student