Digital marketing in the wrong hands is a bit like throwing ads against the wall to see what sticks. With Programmatic Display, Local Fare Marketing Group uses a variety of tactics to identify the ideal customer and serve ads with the right message, to the right person at the right time. 

With the addition of the Luxe List tactic, customers can be specifically targeted with another hyper-local marketing tool. The  Luxe List allows you to add additional contextual targeting by reaching people who are actively seeking out content related to your industry. The Luxe List is curated based on engagement with related ads and website content. The ads are then displayed on niche websites and blogs where customers actively search for related information. 

Let’s say that you want to reach a set of customers to sell high-end outdoor furniture and BBQ equipment. The ideal customer might be affluent, married, new home buyers, whose house is worth more than $500,000. Recommended Tactics:

  1. Geo-Fencing– competitors, Big-box home & garden centers in affluent neighborhoods, golf-course
  2. Geo-Targeting– zip codes within the city limits
  3. Keyword Retargeting- including home & garden optimized audience
  4. Site Retargeting
  5. Audience Curation- targeting people in their homes based on demographics, interest, and buying behavior
  6. Luxe List, Contextual Targeting– home & garden, furniture, outdoors

By hyper-targeting consumers actively searching for your category information, the Luxe list puts your advertisement in front of the ideal customer. To learn more about how to add the Luxe List to your Programmatic Display, contact us today!