Local Fare believes the key to a successful marketing strategy is a mix of digital, social, and print media. While you may be tempted to forgo print media, believing the “print is a dying medium” hype, research shows consumers still find print media to be more memorable, trustworthy, and engaging than digital media. Here are 3 reasons print media is still making a big impact. 

Print Ads Stick

Studies have shown that potential customers can recall up to 65% of the visual content they encounter three days later. So what makes print ads more memorable than digital? According to Scientific American “Compared with paper, screens may also drain more of our mental resources while we are reading and make it a little harder to remember what we read when we are done.” Digital ads fight for attention and require dozens of views to retain the advertiser’s message. While digital ads can feel like a distraction, with print media consumers are choosing to engage. 

Print Ads will reach the customer you didn’t consider 

In a world of highly curated content pinpointing the exact right consumer, print advertising is reaching the potential customer you haven’t considered. With more households becoming multi-generational, sending a single publication to a home may be reaching across several age ranges. And though print media is most often associated with the Boomer generation, there is a resurgence of consuming print media among millennials who make up nearly 50% of the workforce and hold a lot of spending power.  

Consumers trust Print Media

Consumers trust print ads when purchasing more than any other form of advertising. 

While online, potential customers have learned to ignore, avoid, and outright block digital advertising. With print media, the consumer feels more in control of their experience, safe from potential scams and data phishing. Ultimately, customers are more familiar with print media and tend to see print ads as more trustworthy.

Interested in learning more about how print advertising can work for you? Local Fare has been delivered into the mailboxes of 70,000+ homes per month for over a decade. Let us create compelling content, with custom photography, and graphic design unique to your business needs.