You’ve updated your Google My Business profile, now it’s time to move to the top of the listings. Our SEO expert Libby Adams explains how to use Reputation Management to improve your company’s Google ranking. 

Getting Reviews Gets you Customers

Before the internet, businesses depended on word of mouth to build community trust. These days 65% of consumers are reading Google reviews to help them decide whose services to enlist. So how do you get those reviews? 

“It might sound simple, but the best way [to get reviews] is to ask.” A text message with a direct link to your google listing, a QR code at the register or on receipts, or including a link with an invoice will greatly increase your chances of getting a response. Also, timing is key. “Customers are more likely to give a review if you ask on the same day as their service.” If you want to tip the odds in your favor, try offering a discount code or adding their name to a raffle of prizes. When they leave a review, remember to thank customers with a brief, but personal response. 

Deal with Negative Reviews Professionally and Proactively

In a recent study 70% of customers reported that the way a business responds to reviews has influenced their perception of that company. That includes managing negative reviews. “The best way to deal with a negative review is to reply.” Start by asking the reviewer to take the conversation offline, providing a phone number or email where they can contact you directly. “If you’re able to resolve their issue, ask if they will [update or change their original review.]” If you can’t resolve the issue to their satisfaction, potential customers will see the lengths you will go to provide top notch service.

Start Moving up the Google Listings

When creating their rankings, Google trusts your customers’ reviews much more than your carefully curated profile. The more reviews and responses you create, the higher Google will push your listing. And since the algorithm is king, keywords in the reviews will help Google better understand the services you provide, and more accurately direct potential customers your direction. 

Of course Google Reviews are just the tip of the iceberg when it comes to online reputation management. Let our SEO expert Libby Adams help you put your best foot forward and help improve your online reputation. Learn more about how we can help!


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