We all know how it happens. Spring so quickly turns into summer and then summer into fall — then pretty soon it’s Christmas, and you’re wondering where the year went!

The work you’re doing NOW is going to determine whether or not your business meets your end of year goals or even exceeds them. This is the perfect time to partner with our caring team of experts here at Local Fare to freshen up your marketing strategy with programmatic display.

We have a proven track record of success, and we would love to help you get started!

So, what is programmatic display?

Programmatic marketing is automated bidding on advertising inventory to display a targeted ad to a specific type of customer in a specific context or location. This type of marketing leverages the power of the right message, to the right person, at the right time.

How does it work?

Programmatic marketing retargets likely buyers who have visited your website, searched relevant keywords, read certain articles or content, or went to a specific location.

Our programmatic marketing here at Local Fare uses specific customized tactics to make sure we’re targeting your ideal customer every. single. time.

What are the unique tactics used in programmatic advertising?

Geo-Fencing – Precisely retarget customers at a specific location. This can include businesses near yours, businesses with a similar clientele as yours or even your competition!

Geo-Targeting – Retarget them based on location and demographic data. We have access to data that can help us specifically target your ideal client.

Keyword Retargeting – Retarget them based on keywords they searched. We can create a list of keywords that are relevant to your business, track when people are searching those and retarget them to your website.

Site Retargeting – Retarget them once they have visited your website. Once a potential client has clicked through to your website, we can use their device ID and show your ads to them to remind them to go back to your website and finish their purchase, set their appointment, etc.!

Event Targeting – Geo-Fence at a specific location and time of event. If there is an event where your ideal customer will be, we can draw a circle around that event and show your ads directly to those potential customers there.

Conversion Zone – Track those who saw your ad and walked through your door. We can actually track who saw your ads and where, and also if they came to your location!

Audience Curation – Curate the perfect audience for your campaigns. We can send your ads to users and devices at the household level and push those ads three times a day to make sure your ideal client receives your messaging.

Why is it better than other digital advertising methods?

Unlike the small business owner’s average boosted Facebook post, the technological capabilities behind programmatic marketing are unmatched.

We can target your ideal consumer by showing them your ads on various apps and websites depending on their interests. For example, we can serve ads while they are checking the weather, keeping up with the latest news or reading about their favorite teams.

Not only that, but as your full-service marketing team, Local Fare can help create a series of eye-catching ads for you that are built and optimized specifically for each platform (web, phone, iPad, etc.).