In today’s fast-paced digital world, businesses must embrace programmatic display advertising and video to stay competitive. This cutting-edge technology enables precise, data-driven ad placements that ensure businesses reach their ideal audience at the perfect time.

As video advertising evolves from traditional TV to Streaming TV and Programmatic Video, businesses gain more precise targeting and cost-efficient solutions. In Part 1, we explored what these formats are and how they enhance audience engagement. Now, in Part 2, we’ll focus on smart implementation—balancing platforms, prioritizing audience over channels, and ensuring brand safety.

Local Fare Marketing Group recently celebrated the 20th Anniversary of Local Fare Magazine. To commemorate their 20-year journey, Joann and Juan Bustamante, President and VP of Sales/Creative Director of Local Fare Marketing Group, hosted a celebration at Frazier Five and Dime, a venue symbolizing their commitment to investing in good quality small businesses.

We all know how it happens. Spring so quickly turns into summer and then summer into fall — then pretty soon it’s Christmas, and you’re wondering where the year went!

How do you determine how much of your digital marketing budget to spend on Programmatic Digital Display Ads? Well that depends on how much of an impact you want to make on the market. 

Did you know that 55% of potential customers will only spend 15 seconds on your website.

Some business owners make the mistake of focusing their attention only on prospecting for new customers.

We’ve said it before, and we’ll say it again — traditional media is the dominating force in the marketing world. And one rock star of the traditional media world is postcards!

When we talk to local businesses about their advertising strategies, more often than not we hear the same answer — Facebook boosted posts.