As video advertising evolves from traditional TV to Streaming TV and Programmatic Video, businesses gain more precise targeting and cost-efficient solutions. In Part 1, we explored what these formats are and how they enhance audience engagement. Now, in Part 2, we’ll focus on smart implementation—balancing platforms, prioritizing audience over channels, and ensuring brand safety.

In today’s fast-paced digital world, businesses must embrace programmatic display advertising and video to stay competitive. This cutting-edge technology enables precise, data-driven ad placements that ensure businesses reach their ideal audience at the perfect time.

As video advertising evolves from traditional TV to Streaming TV and Programmatic Video, businesses gain more precise targeting and cost-efficient solutions. In Part 1, we explored what these formats are and how they enhance audience engagement. Now, in Part 2, we’ll focus on smart implementation—balancing platforms, prioritizing audience over channels, and ensuring brand safety.

As video advertising evolves from traditional TV to Streaming TV and Programmatic Video, businesses gain more precise targeting and cost-efficient solutions. In Part 1, we explored what these formats are and how they enhance audience engagement. Now, in Part 2, we’ll focus on smart implementation—balancing platforms, prioritizing audience over channels, and ensuring brand safety.

Local Fare Marketing Group recently celebrated the 20th Anniversary of Local Fare Magazine. To commemorate their 20-year journey, Joann and Juan Bustamante, President and VP of Sales/Creative Director of Local Fare Marketing Group, hosted a celebration at Frazier Five and Dime, a venue symbolizing their commitment to investing in good quality small businesses.

With direct mail, there is less competition in mailboxes and offers a more direct route to customers.  Because our world is so commoditised by screens, direct mail allows your product to stand out.  Printed mail pieces such as Local Fare Magazine, provides opportunity for companies to create their brand awareness in a high-quality marketing product with plenty of real estate for shaping consumers’ perceptions of their products. 

Professional photography is an important tool for small businesses. Custom photos communicate professionalism while creating a personal connection. Here’s how professional photography uses real people and real products to make a real impact.