Introducing: Where…Locals Shop And Play

With the holiday season just around the corner, the advertising you’re doing is more critical than ever! Because not only are the holidays coming, so is all the holiday spending that comes along with them.

Whether you own a retail store, event venue, etc., this is the perfect time to get your business out there and in front of as many people as possible. And we would love to help you with that in our new Where… oversized wrap product!

In November and December’s wrap product Where…Locals Shop and Play, we’ll be connecting our readers with businesses like yours in this valuable holiday resource guide for our community.

We’ll also be exploring the idea of gratefulness in our 25 Ways To Practice Gratitude section and providing our readers with ways to show their thanks to others in their neighborhoods, homes and lives.

We’d love for you and your business to be part of this exciting new product!

Learn more about Local Fare’s plan for your success and explore rates for Where…Locals Shop and Play below.

Where…Your Success Matters.

Our new wrap product is the only one of its kind in Chattanooga — and that’s not the only way it’s unique. This is Where…:

  • You can get your business out there to 70,000 homes via direct mail in a new, exciting way!
  • You can be seen at the right place at the right time with no long-term agreements
  • You can advertise with like-minded businesses at a fraction of the cost!
  • You can work with a group of creatives who truly care about your success

 

Where…You Get More Visibility For Less

With ad space starting as low as $300, there is room for everyone to get their business in front of potential customers in 70,000 homes!

2.54” x 2.65” Ad - $300

5.085” x 2.54” Ad - $500

2.54” x 5.394” Ad - $600

Half Page - $1,250

Full Page - $2,500

Space is limited for Where…Locals Shop and Play, so contact us today for more info!


Where…Your Business Gets Noticed.

Where…Your Business Gets Noticed.

In June and July, we answered the call from locals for places to get out and have fun post-quarantine in Where…Locals Play. In August and September, we listened to Chattanoogans who wanted resources for their children after the COVID-slide in Where…Education Matters. Now with the holidays fast approaching, we’re ready to offer the community what they’re looking for this upcoming season!

We’re excited to announce that our theme for the November and December wrap is Where…Locals Shop and Play, and we’ll be highlighting businesses like yours in this valuable resource guide for our community.

The themes for the wrap will continue to change based on the needs in our community, but some of the themes we’re looking at for the future are: Where…Health MattersWhere…Home Matters and more!

Where…Your Success Matters.

Our new wrap product is the only one of its kind in Chattanooga — and that’s not the only way it’s unique. This is Where…:

  • You can get your business out there to 70,000 homes via direct mail in a new, exciting way!
  • You can be seen at the right place at the right time with no long-term agreements
  • You can advertise with like-minded businesses at a fraction of the cost!
  • You can work with a group of creatives who truly care about your success

Space is limited for Where…Locals Shop and Play, so contact us today for more info!


Help Your Business Finish Strong In 2021

We all know how it happens. Spring so quickly turns into summer and then summer into fall — then pretty soon it’s Christmas, and you’re wondering where the year went!

The work you’re doing NOW is going to determine whether or not your business meets your end of year goals or even exceeds them. This is the perfect time to partner with our caring team of experts here at Local Fare to freshen up your marketing strategy with programmatic display.

We have a proven track record of success, and we would love to help you get started!

So, what is programmatic display?

Programmatic marketing is automated bidding on advertising inventory to display a targeted ad to a specific type of customer in a specific context or location. This type of marketing leverages the power of the right message, to the right person, at the right time.

How does it work?

Programmatic marketing retargets likely buyers who have visited your website, searched relevant keywords, read certain articles or content, or went to a specific location.

Our programmatic marketing here at Local Fare uses specific customized tactics to make sure we’re targeting your ideal customer every. single. time.

What are the unique tactics used in programmatic advertising?

Geo-Fencing – Precisely retarget customers at a specific location. This can include businesses near yours, businesses with a similar clientele as yours or even your competition!

Geo-Targeting – Retarget them based on location and demographic data. We have access to data that can help us specifically target your ideal client.

Keyword Retargeting – Retarget them based on keywords they searched. We can create a list of keywords that are relevant to your business, track when people are searching those and retarget them to your website.

Site Retargeting – Retarget them once they have visited your website. Once a potential client has clicked through to your website, we can use their device ID and show your ads to them to remind them to go back to your website and finish their purchase, set their appointment, etc.!

Event Targeting – Geo-Fence at a specific location and time of event. If there is an event where your ideal customer will be, we can draw a circle around that event and show your ads directly to those potential customers there.

Conversion Zone – Track those who saw your ad and walked through your door. We can actually track who saw your ads and where, and also if they came to your location!

Audience Curation - Curate the perfect audience for your campaigns. We can send your ads to users and devices at the household level and push those ads three times a day to make sure your ideal client receives your messaging.

Why is it better than other digital advertising methods?

Unlike the small business owner’s average boosted Facebook post, the technological capabilities behind programmatic marketing are unmatched.

We can target your ideal consumer by showing them your ads on various apps and websites depending on their interests. For example, we can serve ads while they are checking the weather, keeping up with the latest news or reading about their favorite teams.

Not only that, but as your full-service marketing team, Local Fare can help create a series of eye-catching ads for you that are built and optimized specifically for each platform (web, phone, iPad, etc.).