As video advertising evolves from traditional TV to Streaming TV and Programmatic Video, businesses gain more precise targeting and cost-efficient solutions. In Part 1, we explored what these formats are and how they enhance audience engagement. Now, in Part 2, we’ll focus on smart implementation—balancing platforms, prioritizing audience over channels, and ensuring brand safety.

Beyond their targeting advantages, Streaming TV and Programmatic Video are also more cost-effective than traditional TV. Instead of paying for broad demographics and time slots—often resulting in wasted impressions—advertisers can ensure their budgets go further by reaching the right people, at the right time, on the right devices. With lower CPM rates and superior targeting capabilities, these digital solutions maximize impact while keeping costs efficient.

Streaming TV Solutions

There are many different strategies within Streaming TV. At Local Fare Marketing Group, we work closely with our partners to find the right fit from these options, ensuring the best approach to enhance audience engagement based on your goals:

1. Premium Streaming

Platforms like Hulu, Sling TV, Paramount, and ESPN provide non-skippable ads in premium environments, using advanced targeting tactics like demographic and interest-based segmentation.

2. Curated Audiences

For businesses seeking hyper-precise targeting:

• Audience Curation: Deliver ads based on detailed audience profiles.
• Site Retargeting: Engage users after they visit your website.
• Addressable Geofencing: Use property data for household-level targeting.
• Event Retargeting: Capture event attendees and keep them engaged for up to 30 days.

3. Super Premium Blend + Netflix

Includes Netflix and other major platforms. Uses geo-targeting (state, DMA, or zip code clusters) for premium audience access.

Brand Safety Matters

One overlooked aspect of video advertising is brand safety—ensuring your ads appear in the right environment. Big corporate agencies often prioritize ad volume, meaning your business could end up on low-quality or even inappropriate content.

By working with a local marketing group, you gain more control over where your ads are displayed. Giving you peace of mind while maximizing your ROI.

Final Thoughts: The Smartest Move for Your Business

The future of video advertising is clear: Streaming TV and Programmatic Video are the most effective, cost-efficient ways to reach your audience. But success requires more than just placing ads—it’s about strategy, targeting, and brand protection.

By prioritizing your audience over platforms, balancing screen usage, and leveraging the right targeting tactics, your business can achieve better engagement, stronger brand awareness, and higher ROI—without overspending.

If you’re ready to make your video advertising work smarter (not harder), Local Fare Marketing Group is here to help. With endless video options available, it can be overwhelming to determine the best approach. That’s why partnering with experts who understand the landscape is key—let’s work together to build a campaign that reaches your ideal customers.